De blog van Leo Verdonck (1)

Brands come and brands go… A lot of effort, blood sweat, tears and money is put in building brands. They often appeal to generations of people. Kids grow up with them making them part of their life. In some cases even acting as role model. Until they are found to be no longer useful. Obsolete. Or the company/organisation is simply no longer viable. What happens to those Lost Brands? Who ownes the brand now? What to do with a Lost Brand? Is it smart to revive a brand and when is the timing… Doorgaan