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At the WWD CEO Summit early this month in New York, Google VP Marissa Mayer took the stage to give senior fashion and retail professionals some advice about their web presence. After explaining how Google Trends can help spot the waning popularity of a topic like plaid, she made her feelings clear on the use of… Doorgaan

Last week we executed an excellent example of a promotion through Facebook that didn't ask for a huge budget to be effective. The promotion, developed for Taste of Amsterdam, ran for little more than a week exclusively on Facebook and aimed to generate awareness for Taste of Amsterdam, a multi-day exclusive openair food-event in Amsterdam. The whole idea was centered around playful participation aimed at people's natural curiosity and willing to share, a few very cool prices thanks to… Doorgaan