Interpublic Group today announced a new addition to its website which will feature pro bono work created by its agencies. The new site, interpublicgivesback.com, can be accessed independently or via the corporate citizenship section of interpublic.com.
The site features brief case histories of work that Interpublic agencies have recently completed for not-for-profits and community groups including civic organizations, educational and health causes as well as arts organizations. Cases include:
* Mullen’s “Buzzed Driving” campaign, the most successful PSA campaign in the Ad Council’s history
* Draftfcb’s work with CityHarvest raising awareness of hunger among New Yorkers
* Weber Shandwick’s partnership with the Moyer Foundation on its nationwide launch of Camp Erin, a bereavement camp for children
* Fitzgerald+CO’s integrated work for the National Kidney Foundation that helped establish a consistent national brand for the group
“Interpublic and all of its agencies recognize the importance of putting our professional expertise to work on behalf of worthwhile causes,” commented Michael I. Roth, Chairman and CEO, Interpublic. “The work we are featuring on interpublicgivesback.com is just a sampling of some of the terrific things our agencies are doing to give back to the communities in which we operate.”
Several years ago, Interpublic began tracking the contributions that its agencies make to community groups and not-for-profits. The number of engagements has been growing steadily since the company began measuring it in 2006. Last year, Interpublic agencies in the U.S. donated over $16 million of in-kind services to not-for-profit entities.
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, Magna, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald; Campbell Mithun; Carmichael Lynch; Deutsch, a Lowe & Partners Company; Hill Holliday; Mullen; The Martin Agency and R/GA.