Creativity is an indispensible part of successful campaigning. That was one of the conclusions during the Branded Content Event 2011 held last Tuesday, co-organized by Beerens Business Press.
One of the speakers during the event illustrated this with dramatic television series Mad Men. This brilliant series is about an advertising agency in the 60s. At that time the creative directory and the production directory were strictly separated. Nowadays, everybody is in…Doorgaan
Geplaatst op 4 Februari 2011 om 10.12