Repudo launches: the location is the message

[Redactie Nederlands MediaNetwerk]

The launch of Repudo adds an additional dimension to communication. Leaving  and receiving a message at a real location involves effort from both, the sender and the receiver. The location-based start-up scene seems to be heading in a whole new direction.

Where traditional Location Based services like Foursquare & Gowalla are primarily aiming to get users to check-in at different venues, Repudo takes a completely different approach; Location-based messaging. With Repudo you can leave a message at a specific location for someone. The receiver has to go to that same location to pick it up. Repudo also aims to create scarcity in the digital world. When you pick up the message, it vanishes off the map. You literally carry it with you in your phone and can drop it elsewhere or keep it. It’s an unique object that can’t be mailed, tweeted or put up on Facebook.

"Because we create scarcity, there's a world of new opportunities. Imagine a virtual goodie hidden somewhere in the city. But there's only one. So you have to be the first to arrive to get it." Says Lucas Tieleman, CEO Repudo.

Consumers have a chance to experience this new Repudo technology on Heineken Facebook fan page and win an amazing trip by entering the competition. "With Heineken’s commitment to innovation, we always give our consumers, new and engaging experiences. We see the digital space as a perfect frontier to involve our consumers in the conversation.”says Floris Cobelens, Head of Digital Marketing Heineken.

The campaign was developed by LBi LostBoys. For more information please visit

www.repudo.com

www.facebook.com/heineken

LBi LostBoys