AudienceScience to acquire Wunderloop

[Redactie Nederlands MediaNetwerk]

AudienceScience, an online advertising technology company driving digital marketing success, announced today plans to acquire Wunderloop, an integrated behavioral targeting company based in Hamburg, Germany. Herewith Wunderloop deliberately chose a partner who does business globally, in a step that has not only warded off the interim insolvency but also puts the company in an even better position than before.

AudienceScience looks forward to the cooperation: “AudienceScience is on a steady path of global expansion, having established clear leadership in the industry with regards to superior technology, quality data and unmatched expertise.” said Jeff Hirsch, CEO, AudienceScience. “We are excited about the prospect of enhancing The Audience Gateway and strengthening European presence with Wunderloop’s exceptional team and technology.”

Customers, partners and employers will all benefit from the deal: AudienceScience and Wunderloop now are able to jointly put together effective, international targeting solutions. The merging of Wunderloop and Audience Science’s customer and partner pool creates a huge network and increases reach. The planed takeover also creates a vast knowledge edge. The Hamburg site will remain in place, customers and partners will retain their old contacts, and the business will continue seamlessly.

Wunderloop CEO Torsten Ahlers adds: “AudienceScience is the ideal partner for Wunderloop. At one stroke, we now have the opportunity to export Wunderloop’s successful technology to the US and other markets while also enhancing our range here in Europe with AudienceScience’s great products.”

Remarking on the past few weeks, Torsten Ahlers says: “We would like to thank our customers, partners and service providers for the trust they placed in us. This trust was fully justified and will now pay off for everyone involved.”

Wunderloop and the insolvency administrator were advised by Corporate Finance Partners (CFP). The insolvency-related issues were handled by the M&A consulting company Advantum Corporate Finance, led by its managing director Julian Riedlbauer.

AudienceScience technology provides a gateway enabling universal access to audiences. Thisintegrated audience platform, The Audience Gateway, drives digital media success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, SKECHERS, and Wall Street Journal Digital.

www.AudienceScience.com